The second link placed in an email signature and leads to the service’s main page.Īvocode’s emails are written on behalf of one of the employees. The main email’s link sends you to the page that invites other developers to the project’s team. After reading Avocode’s email, you will know how to add other team members to the project and how to share your progress with them. Everything you need to know to start working on a project in a team is described in a few simple sentences. Avocode service demonstrates a great example of atypical emails: its Plain Text emails don’t have any buttons or images, only two active links. The onboarding emails don’t have to be overloaded with graphic images and catchy instructions to be good. According to Airbnb itself, such an offer is a great way for the new hosts to earn their first reviews and to start forming their rating. It offers a 20% booking discount to all the travelers who are searching for homes in your area. This email also has useful information on how to help the guests feel comfortable and safe in your property.įifth Email: ‘Your 20% Offer’s been Sent to Guests!’Īirbnb uses welcome discounts to keep new users active and interested in the website’s services. When a host finally does publish their listing, they receive an automated email that congratulates them: ‘Congratulations! Your listing is published’. The link this email contains help the users to learn more about how the website works and about Airbnb Host Guarantee and Host Insurance Protection Program.įourth Email: ‘Congratulations! Your Listing is Published’ This one doesn’t simply encourage the user to go back to their unfinished business - it also educated them. If the user still doesn’t finish their listing and drops it right before publication, they get a third email. Third Email: ‘Publish Your Listing to Start Earning Extra Income’ The call-to-action button is identical to the one in the first email and encourages the recipient to finish their listing. In this email Airbnb offers to read the experienced hosts’ reviews: all of these hosts use the website for a long time and actively welcome new guests. Second Email: ‘Are You Ready for Your First Guest?’ This email is a kind of step-by-step guide on how to effectively fill in your listing ad. The users receive it after they fill only a basic description of a property they plan on hosting. First Email: ‘Host Your First Airbnb Guest this Weekend’ They do their best to build an especially warm communication with the new users. The email doesn’t have much text: instead, it has attention-grabbing images and 5 call-to-action buttons, leaving the new user no chance to resist.Ĭreate your onboarding email campaign in our service Create Now 5 Airbnb’s Emails to Property OwnersĪirbnb pays special attention to their onboarding emails. This email’s idea is as simple as it can be: complete these four steps with the help of our hints and you’ll be able to make the most out of using this app. Tinder is a simple app however, it still sends onboarding emails to teach the new users to use it ‘Like a Pro’. One of the tasks of the onboarding emails is to help the user figure out how does your app or service works and how to use it. Therefore, we’ve created a selection of the best onboarding email examples. We want to help you understand what are the onboarding emails and how you can include them in your marketing strategy. What Onboarding Emails do Different Companies Send? In order to come up with a strong onboarding email, we recommend you to keep one simple rule in mind: one email should have one goal and one call-to-action. They also need to answer all the questions a new user might have when working with a service - or, at least, try to answer them. The onboarding emails need to demonstrate and to explain how to use a service right. Using onboarding emails allows the services to take a new user’s hand and take them on a tour that demonstrates all the service’s abilities and important features. They are automated and designed to comfortably support the customer during their whole lifecycle. Onboarding emails are probably one of the most important emails the companies send to their clients.
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